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Perceptions of Saudi Arabia surveyed attitudes toward Saudi Arabia in the United Kingdom, France, Germany, Russia, Brazil, and Japan and business leaders in China. The results include both bad news and good news.
Bad news: In most of the countries covered in the study (except China), Saudi Arabia has extremely low favorable ratings.
Good news: The negative attitudes are “soft,” not based on direct experience, and are off-set by good will toward the Saudi people and a desire to learn more about the country.